Hero MotorCrop
About
Hero MotoCorp, India’s largest two-wheeler manufacturer, is renowned for its innovation, reliability, and customer-centric approach. With a strong legacy in the automotive sector, Hero MotoCorp continually strives to fulfil the world’s mobility needs with its products built with cutting-edge engineering and equipped with the latest technology.
The Objective
To capture a greater share of the digital sphere, Hero MotoCorp aimed to strengthen its digital footprint by increasing its overall and organic website traffic and achieving top-ranking positions on Google for relevant user searches.
Our Approach
- Improved the website’s technical on-page elements, addressing performance bottlenecks and ensuring a seamless user experience.
- Identified underperforming pages and enriched them with unique, informative content tailored to relevant and high-demand keywords.
- Introduced an internal blog section, publishing high-quality, consistent content to enhance audience engagement and expand reach.
- Combined awareness-driven content with long-form, product-centric SEO material to resonate with niche audiences and drive targeted traffic.
The Challenges
Our research and social listening findings revealed that while many smokers initially attempt to quit, most end up relapsing, leading to a widespread belief that quitting is unattainable, a fact that is far from the truth. The awareness around this was very less and that was the major gap the brand felt existed within the minds of the audience.
Results
faster
page
speed
500
+
Year Over Year
faster
page
speed
300
+
Year Over Year
faster
page
speed
200
+
Year Over Year
Results
The strategic and methodical execution delivered impressive outcomes. We saw a phenomenal 85% increase in organic traffic within 8 months, with over 100 non-brand keywords ranked on Google’s first page, significantly improving visibility and search rankings. Hero MotoCorp’s enhanced digital strategy not only elevated its website’s performance but also established the brand as a leader in the digital automotive space, driving engagement and delivering measurable results.
