How Our Bespoke Audience Targeting Helped Boost Anita Dongre’s ROAS by 67%
About
Anita Dongre, a Mumbai based designer with a passion for Jaipur's rich heritage, founded the House of Anita Dongre in 1995. Her designs seamlessly blend modern Indian aesthetics with traditional craftsmanship, creating a unique and sought-after style. Committed to sustainability, animal welfare, and women's empowerment, Anita stands out from the clutter in her ability to blend traditional Indian craftsmanship with contemporary design sensibilities, creating elegant and versatile pieces that resonate globally.
The Objective
Anita Dongre aimed to enhance their brand's performance by increasing return on ad spend (ROAS), boosting sales volume, improving click-through rates (CTR), and elevating share of voice (SOV) for a better digital presence.
Our Approach
- Implemented a data-backed digital strategy to acquire the maximum SOV
- Created season-wise product category campaigns to improve sales volume
- Targeted high-end customers across different platforms with relevant ads to improve CTR, which resulted in action
- Bid aggressively on converting keywords to improve conversion rate & outrank competitors
- Retargeted user segments (add to cart, cart abandoners, converters, product page visitors) to boost sales volume
- Targeted lookalike audiences & competitor segments to beat the competition
- Improved global awareness & sales through social media activation with different ad formats
Results
ROAS
67
%
Year Over Year
Revenue
24
%
Year Over Year
Sales
15
%
Year Over Year
Results
Our tailored approach resulted in a significant uplift in key performance metrics for Anita Dongre. We witnessed a 67% increase in return on ad spend (ROAS), driving a 24% surge in overall revenue. Furthermore, our efforts led to a 15% boost in sales volume, a 3% improvement in click-through rates (CTR), and a 35% increase in the share of voice (SOV), solidifying Anita Dongre’s brand presence in the market.
