How We Enhanced Store Visit Conversion Rates by 45% for Kajaria Ceramics Through Holistic Marketing
About
Kajaria Ceramics is India's leading ceramic and vitrified tile manufacturer. With a rich 36-year legacy, Kajaria's commitment to innovation, quality, and customer satisfaction has driven its growth. The company offers a diverse range of over 3000 tile options, catering to evolving consumer preferences and global trends. By leveraging cutting-edge technology and a strong distribution network, Kajaria continues to redefine the standards of excellence in the industry.
The Objective
Kajaria Ceramics aimed to enhance brand visibility and drive foot traffic to its offline stores. To achieve this, the company sought to increase the search volume for brand-related keywords and elevate its share of voice in the digital landscape.
Our Approach
- Created multiple local campaigns by targeting their store locations
- Created brand campaign for mobile & desktop separately and bid aggressively on targeted keywords to improve SOV & outrank the competitors
- Targeted users who were actively searching for “best tiles in India”, “nearby tiles”, “tiles showroom near me”, “Kajaria tile showroom”, & other brand keywords in respective targeted regions
- Remarketed to those audiences who had visited our website but didn’t take any action. We created LAL & custom audience sets for users who have availed of our services
- Different creative formats – (video, banners, text) were used to attract customers to take action
Results
Increase
45
%
Store Visit Conversion Rate
Clicks
450
+
Within a Month
Improvement
30
%
Impression Share
Results
We saw an incredible 45% increase in store visit conversion rates, indicating a substantial rise in customer walk-ins. Additionally, "Get Directions" clicks on Google Maps increased by 450/month, demonstrating heightened interest in our physical location. We also witnessed a 30% improvement in impression share, a 25% increase in average cost per click (CPC), and an 18% growth in Click-to-Call interactions, showcasing a positive impact on customer engagement and potential conversions.
