How We Boosted the Impression Share of your-space by 35% Using Detailed Audience Targeting Strategies
About
your-space is India's leading student accommodation provider, offering safe, comfortable, and supportive living spaces across the country. With people who have experienced student life firsthand at the helm, the brand understands the unique needs of students to offer suitable accommodation as per the student’s requirements. Their commitment to quality, safety, and community ensures a stress-free and enriching living experience.
The Objective
As a newly launched player in the student accommodation market, your-space aimed to increase brand visibility, attract quality leads and boost overall reach from its niche target audience of 18-24-year-old students.
Our Approach
- Created cohorts for parents and students and targeted them with the right messaging.
- Targeted users who were actively searching for PG in respective targeted regions.
- Targeted student databases who have applied for colleges in respective targeted regions.
- Remarketed to audiences who have visited our website and created LAL & custom audience set for users who have availed our services.
- Ran leads/engagement/awareness campaigns on social media to increase brand reach and generate leads.
- On Google, we drove lead generation campaigns on the search platform and ran awareness campaigns on YouTube.
Results
Increase
23
%
Conversion Rate
Surge
35
%
Impression
Share
Improvement
6
%
Click-Through Rate
(CTR)
Results
The conversion rate saw a phenomenal 23% increase, indicating a substantial improvement in lead generation and customer acquisition. Additionally, the impression share surged by 35%, demonstrating a significant boost in brand visibility and reach. Furthermore, the click-through rate (CTR) experienced a 6% improvement, highlighting the effectiveness of the campaigns in capturing audience attention and driving engagement.
