How Merino Group’s Website Revamp Delivered a 25% Increase in Session Duration and a 50% Boost in Page Load Speed
About
Merino Group, a global leader in diverse industry domains including food, technology, and architectural design, stands out for its commitment to innovation, excellence and social responsibility. With a presence across multiple sectors, Merino Group sought to create a digital platform that effectively showcased its capabilities, mission, and values to investors, customers, and stakeholders.
The Objective
The primary goal of revamping the website was to create a platform that effectively communicated the company’s mission, vision, and values. It aimed to present Merino Group as a cohesive entity to both investors and customers, with a strong focus on highlighting its three core verticals: food, technology, and architectural design. The revamped website needed to showcase the group’s global presence, new technological and manufacturing capabilities, CSR initiatives, and consolidated news updates. Furthermore, it was crucial to provide users with seamless navigation, especially to the “Contact Us” section, enhancing overall user experience.
Our Approach
- Conducted extensive user journey mapping and competitor analysis to benchmark best practices.
- Performed A/B testing to refine UI designs and layout decisions.
- Improved the information architecture and developed a comprehensive sitemap for better content organisation.
- Revamped the website design with a modern, consistent branding strategy that highlighted industry domains effectively.
- Built the website using Laravel, integrating a user-friendly CMS to facilitate easy content management.
- Added interactive elements and animations to make the website engaging while ensuring seamless navigation.
- Created dedicated sections for investor reports, news updates, and CSR initiatives to enhance accessibility and transparency.
The Challenges
The Merino Group’s existing website faced significant challenges that hindered its effectiveness. The security infrastructure was weak, leaving it vulnerable to potential threats. Additionally, the information architecture was unstructured and misaligned, making navigation cumbersome and unintuitive for users. The website’s UI design was outdated, failing to meet modern digital standards, while inconsistent branding across pages diluted the company’s professional image.
Results
faster
page
speed
25
%
Average Session
Duration
faster
page
speed
20
%
Bounce Rate
faster
page
speed
50
%
Page Load Time
Results
Once the website was revamped, we witnessed exceptional improvements. The average session duration increased by 25% and the bounce rate reduced by 20%, reflecting improved user experience. Furthermore, page load time improved by 50%, ensuring faster and smoother browsing. Through this comprehensive revamp, we helped Merino Group successfully transform its website into a modern, user-centric platform that effectively communicates its vision, highlights its capabilities, and strengthens its digital presence.
