How IDFC FIRST Bank Achieved 7 Million Monthly Views Through a Targeted Quora Strategy
About
IDFC FIRST Bank is a leading Indian financial institution known for its customer-first approach, innovative banking solutions, and commitment to transparency. The bank continuously explores new ways to connect with its audience and build meaningful engagement across digital platforms.
The Objective
IDFC FIRST Bank aimed to expand its digital reach and engagement by leveraging Quora, focusing on increasing visibility and brand awareness and building credibility as a trusted financial service provider through targeted content.
Our Approach
- Identified and prioritised service-related categories on Quora that aligned with the Bank’s offerings, such as personal finance, loans, and savings.
- Developed and shared insightful, audience-focused content addressing common financial queries, building trust and authority in relevant discussions.
- Optimised responses with clear and concise information to inform audiences properly with all the information regarding their query.
The Challenges
The bank’s initial presence on Quora began with 1.2 million views per month, highlighting an opportunity to grow its engagement and visibility significantly by catering to user queries when it comes to banking, finance and related questions.
Results
faster
page
speed
500
+
Year Over Year
faster
page
speed
300
+
Year Over Year
faster
page
speed
200
+
Year Over Year
Conclusion
This focused Quora strategy delivered outstanding results. IDFC FIRST Bank experienced a remarkable growth of 7 million views on Quora with enhanced visibility and credibility, establishing it as a go-to source for financial knowledge and solutions. Through this targeted strategy, IDFC FIRST Bank effectively strengthened its presence on Quora, driving audience engagement while reinforcing its reputation as a customer-centric financial institution.
