How We Propelled BackShield Waste Services to 10x Organic Traffic Growth
About
BackShield Waste Services, a leader in sustainable waste management solutions, provides efficient, eco-friendly, and cost-effective disposal services. With a commitment to innovation and environmental responsibility, BackShield aims to simplify waste management while minimising its ecological footprint.
The Objective
The goal was to significantly enhance overall and organic website traffic while securing top positions on Google for relevant keywords, ensuring greater visibility and higher engagement for BackShield Waste Services.
Our Approach
- Optimised website performance by addressing technical on-page elements
- Identified weak product pages and developed high-quality, keyword-focused content
- Launched an internal blog section with regular, high-value content to maintain audience engagement
- Created a strategic content plan combining product awareness with SEO-driven long-form content
- Designed dedicated pricing pages for different service models to rank on high-search-volume price keywords
Results
ROAS
67
%
Year Over Year
Revenue
24
%
Year Over Year
Sales
15
%
Year Over Year
Results
Our data-driven strategy delivered remarkable results, achieving a 10x surge in organic traffic within just two months. With 80% of non-brand keywords ranking on Google’s first page, search visibility skyrocketed, leading to a significant rise in inquiries and conversions. This strengthened BackShield Waste Services’ digital presence, positioning it as a key player in the industry.
