How We Strengthened Ethos Watches’ Market Leadership
About
Ethos Watches stands as India’s largest chain of luxury watch boutiques, renowned for its commitment to authenticity, precision, and exclusivity. With a curated collection of the world’s finest timepieces, Ethos is the go-to destination for watch connoisseurs seeking excellence. Beyond retail, the brand aims to educate and engage its audience, ensuring they make informed choices in the world of horology.
Challenge
Despite being a leader in luxury watch retail, Ethos Watches needed to strengthen its digital authority and visibility in a highly competitive market. The challenge was to amplify its online presence, engage a discerning audience through high-quality content, and improve search rankings to drive organic traffic. Additionally, leveraging influencer collaborations and optimizing website performance were crucial to enhancing brand perception and customer engagement.
Our Approach
- Strategic Content Marketing – Created compelling long-form content and published high-domain authority blogs to reinforce Ethos’ expertise in luxury watches.
- Influencer Collaborations – Partnered with industry influencers to drive awareness, promote new collections, and enhance brand credibility.
- Event-Centric Targeting – Deployed occasion-based keywords on static and dynamic pages to capture seasonal search trends and elevate engagement.
- Site Performance Enhancement – Integrated Accelerated Mobile Pages (AMP) to improve mobile load times and provide a seamless browsing experience.
- Link-Building Strategy – Developed high-quality backlinks to boost site link popularity and improve overall domain authority.
Results
ROAS
67
%
Year Over Year
Revenue
24
%
Year Over Year
Sales
15
%
Year Over Year
Results
The digital transformation initiatives yielded exceptional outcomes, further solidifying Ethos Watches’ position as the premier destination for luxury timepieces in India. Within a year, the brand recorded a 67% increase in organic traffic, significantly expanding its reach and engagement. Ethos also achieved remarkable search dominance, with over 6,000 keywords ranking on Google’s first page—ensuring that the brand remains top-of-mind for watch enthusiasts across the country.
