How We Transformed The LaLiT’s Digital Reach - Driving a 391% Surge in Organic Traffic
About
The LaLiT is one of India’s premier luxury hotel chains, renowned for its opulent properties, world-class hospitality, and unique blend of contemporary elegance with traditional Indian warmth. With a strong commitment to inclusivity, sustainability, and guest experience, The LaLiT stands as a benchmark in the hospitality industry, offering exceptional stays, fine dining, and immersive cultural experiences across its locations.
The Objective
The LaLiT aimed to strengthen its digital footprint by significantly increasing organic website traffic, improving domain authority, and leveraging influencer collaborations to promote its premium amenities and experiences.
Our Approach
- Leveraged content marketing as a strategic tool for link-building, enhancing the website’s authority and search visibility.
- Conducted in-depth user intent analysis to create high-impact, non-brand content that drove meaningful engagement.
- Developed a robust organic promotion strategy for blogs, press releases, CSR initiatives, events, offers, and deals to maximise reach.
- Focused on multi-cuisine restaurant and amenities awareness through compelling storytelling and blog content.
Results
ROAS
67
%
Year Over Year
Revenue
24
%
Year Over Year
Sales
15
%
Year Over Year
Results
Our strategic approach delivered exceptional growth in key performance metrics for The LaLiT. Organic website traffic soared by 391% in just 1.5 years, rising from 41,195 to 202,338. Additionally, The LaLiT’s domain authority saw a remarkable increase from 35 to 55, solidifying its digital presence and search engine credibility.
