How We Boosted JSW Steel’s Organic Traffic by 32% in 6 Months
About
As India’s second-largest private-sector steel company, JSW Steel has been at the forefront of innovation, sustainability, and world-class manufacturing. With a strong commitment to excellence, JSW has been shaping the nation’s infrastructure and industrial landscape for decades. The goal was to reinforce JSW Steel’s digital presence by enhancing its website’s visibility, improving organic traffic, and positioning it as an authoritative voice in the industry.
Challenge
Despite its industry leadership, JSW Steel’s digital visibility did not fully reflect its market dominance. The website required technical optimizations, content enhancements, and a well-structured SEO strategy to improve search rankings. Strengthening organic traffic and ensuring the website ranked for high-value, non-branded keywords were crucial for sustained growth.
Our Approach
- Technical Optimization: mobile performance issues by optimizing on-page elements, improving loading speed, and enhancing website responsiveness.
- Content Enhancement: Identified pages with thin or weak content and developed informative, keyword-rich content tailored to user intent.
- SEO-Driven Blogging: Created an internal blog section with consistent, high-quality content to drive engagement and build topical authority.
- Strategic Keyword Targeting: Focused on high-search-volume, industry-relevant keywords to boost organic rankings and long-term visibility.
- Thought Leadership & Awareness: Balanced educational content with product-driven narratives to establish JSW Steel as a trusted industry voice.
Results
ROAS
67
%
Year Over Year
Revenue
24
%
Year Over Year
Sales
15
%
Year Over Year
Results
A strategic blend of technical improvements and content marketing led to measurable success within months. In just six months, JSW Steel witnessed a 32% increase in organic traffic boosting its digital reach. Additionally, 100+ non-brand keywords ranked on Google’s first page, strengthening the brand’s position in search engine results and making it a go-to resource for steel industry insights.
