This is How We Powered Timex India’s E-Commerce Success with 490% Growth & 100+ Keywords on Page One
About
With a heritage spanning decades, Timex India is synonymous with precision, craftsmanship, and innovation. As one of the world’s largest watchmakers, Timex has continually evolved to cater to modern consumers while staying true to its legacy. To strengthen its presence in the digital space and boost e-commerce sales, Timex India sought a strategic approach that would enhance visibility, drive conversions, and engage a new generation of watch enthusiasts.
Challenge
Despite its strong brand recognition, Timex India needed to optimise its digital presence to align with the evolving e-commerce landscape. The key challenge was to improve the visibility of product-related generic keywords, enhance category pages, and leverage influencer marketing to promote luxury watches and fit bands. Additionally, technical optimization was crucial for improving user experience and mobile-first indexing.
Our Approach
- Content-Driven Link Building – Developed high-quality, strategic content marketing initiatives to improve site authority and link popularity.
- Mobile Optimization – Enhanced technical elements such as image optimisation, website loading speed, and fixing crawling errors to ensure seamless mobile-first indexing.
- SEO-Optimized Category Pages – Strengthened underperforming category pages by integrating niche keywords, enhancing content depth, and improving discoverability.
- Organic Promotions – Amplified brand reach by strategically promoting blogs, PR campaigns, CSR initiatives, events, and exclusive offers to drive organic traffic and engagement.
Results
ROAS
67
%
Year Over Year
Revenue
24
%
Year Over Year
Sales
15
%
Year Over Year
Results
Timex India’s digital transformation was nothing short of exceptional. Within 18 months, the brand witnessed a 490% surge in organic traffic on its e-commerce platform. E-commerce transactions saw a remarkable 184% growth, while 100+ non-branded keywords secured top rankings on Google’s first page. By seamlessly blending heritage with digital innovation, Timex India solidified its position as a leading force in the online luxury watch segment
