How We Built a Future-Ready Digital Experience for Adani Group
About
Adani Group, a powerhouse of innovation and sustainability, is redefining industries with its forward-thinking digital approach. From revolutionizing airport experiences to modernizing defence and aerospace digital interfaces and driving social impact through sustainability initiatives, Adani Group continues to lead with purpose.
The Objective
The objective across Adani Group’s verticals was clear—establishing a seamless, engaging, and visually compelling digital presence. Whether it was enhancing user experience for Adani Ahmedabad Airport and Adani Defence & Aerospace or sparking a nationwide conversation around water conservation with Adani Bucket List the mission was to build intuitive, high-impact platforms that resonated with users and drove meaningful engagement.
The Challenge
- Adani Ahmedabad Airport: A newly launched aviation vertical required an intuitive and clutter-free digital platform that provided a seamless user experience while showcasing its wide range of services.
- Adani Defence & Aerospace: The challenge was to modernize the website’s UI and UX, ensuring a streamlined, user-friendly interface for improved navigation and accessibility.
- Adani Bucket List: With water scarcity being a global crisis, the challenge was to shift public perception, making people aware of the stark realities of water disparity and encouraging responsible usage—all while aligning with Adani’s sustainability goals.
Our Approach
Adani Ahmedabad Airport
- Designed a sleek and modern website with an intuitive UX and refined UI, ensuring effortless navigation.
- Strategically placed all user-centric services on the homepage’s first scroll to enhance engagement.
- Implemented a hamburger menu and icon-based NavBar for a clean, decluttered interface, enabling seamless access to key services.
- Focused on responsive design for optimal browsing across all devices.
Adani Defence & Aerospace
- Implemented a full-funnel approach, leveraging historical customer data to create targeted campaigns on Facebook and Instagram while aggressively optimising Google Shopping Ads.
- Conducted an in-depth competitor analysis to identify market gaps and positioning opportunities.
- Designed and executed precise keyword campaigns to maximise search visibility and drive brand awareness.
- Launched strategic retargeting campaigns for high-intent audiences, including cart abandoners, past converters, and product page visitors.
- Developed lookalike audiences and targeted competitor segments to expand reach and attract new customers.
- Introduced seasonal and product-specific ad campaigns to capitalise on consumer trends and drive higher engagement.
Adani Bucket List
- Conceptualized and launched a thought-provoking brand film highlighting the disparity in water access between urban and rural India.
- Initiated a nationwide conversation on World Water Day through a multi-platform campaign.
- Leveraged earned media and influencer collaborations to amplify awareness.
Results
ROAS
67
%
Year Over Year
Revenue
24
%
Year Over Year
Sales
15
%
Year Over Year
Results
Our strategic digital revamp for Adani Ahmedabad Airport and Adani Defence & Aerospace delivered a seamless user experience with intuitive navigation and enhanced accessibility. The Adani Bucket List campaign on World Water Day sparked nationwide conversations on water conservation, reaching 7M+ people and generating 12M+ impressions. The brand film amassed 4M+ views, with a 46% view rate on YouTube and 2+ hours of Twitter trending amplifying awareness. Featured by Social Samosa secured 1M+ additional views reinforcing Adani Group’s commitment to sustainability and social impact.
