How We Uplifted Canon PPP’s Digital Experience with a Streamlined and Intuitive Web Journey
About
Canon PPP, a key division within Canon, faced challenges in gaining visibility and generating leads on the corporate website due to an extensive range of product variants. With a need to enhance user navigation and highlight the printer division more effectively, Canon sought a digital transformation that would simplify the customer journey while maintaining the brand’s premium positioning.
The Objective
Canon aimed to improve the visibility of its printer division, ensuring users could effortlessly explore product categories and discover newly launched models. The goal was to create a seamless and engaging web experience that aligned with the brand’s sensibilities while driving higher engagement and conversions.
Our Approach
- Designed an intuitive website structure, ensuring all product categories and latest launches were prominently showcased on the homepage.
- Streamlined navigation, enabling users to access product pages in just two clicks, improving discoverability and engagement.
- Integrated the latest UI and UX trends, maintaining Canon’s brand aesthetics while enhancing usability.
- Simplified the web journey for both partners and customers, offering easy access to essential product information.
- Developed the website on a robust PHP framework, ensuring a smooth and scalable digital experience.
Results
ROAS
67
%
Year Over Year
Revenue
24
%
Year Over Year
Sales
15
%
Year Over Year
Results
Our strategic enhancements significantly improved Canon PPP’s digital presence. The streamlined design led to increased visibility for the printer division, higher user engagement, and a more intuitive browsing experience. By simplifying access to information and optimising navigation, we successfully created a web platform that meets both customer needs and business objectives.
