How Colors Infinity Drove Conversations & Inspired Change with Purpose-Driven Digital Campaigns
About
Colors Infinity aimed to leverage its platform to address pressing social issues through impactful storytelling. With Colors Infinity | Pride, the focus was on fostering acceptance and understanding of LGBTQ+ identities by sharing real stories of love and inclusivity. Simultaneously, Colors Infinity | Ban the Bargain sought to challenge the deep-rooted culture of bargaining with street vendors, highlighting its impact on their livelihoods and urging audiences to pledge fair payment. Both initiatives combined compelling narratives with visually engaging digital content to drive awareness and encourage meaningful change.
Challenge
Despite growing awareness, acceptance of the LGBTQ+ community within personal spaces like family and schools remains a challenge. Many individuals struggle to support their loved ones due to a lack of understanding of LGBTQ+ identities. The need was to bridge this knowledge gap and foster a culture of acceptance.
Simultaneously, India’s unorganized workforce—particularly street vendors—suffered devastating economic setbacks post-pandemic. Yet, an ingrained societal habit continued to undermine their earnings: bargaining. While these small-scale vendors fought to rebuild their livelihoods, the tendency of consumers to negotiate unfairly remained a pressing issue.
Our Approach
Colors Infinity | Pride
- Storytelling for Impact – Showcased powerful real-life stories of acceptance from the LGBTQ+ community to inspire change and normalize conversations around identity.
- Educational advocacy – Introduced the ‘Glossary of Love,’ an engaging series of illustrated Instagram postcards, breaking down LGBTQ+ terminology for better understanding.
- Community-Centric Messaging – Designed content to resonate with both the LGBTQ+ community and allies, fostering a culture of awareness, empathy, and inclusivity.
Colors Infinity | Ban the Bargain
- Satirical Narrative – Used witty comic strips and sarcastic PSA posters to challenge the deeply ingrained habit of bargaining with street vendors.
- Emotional Connection – Featured real vendors sharing their struggles, creating a direct emotional impact and driving consumer empathy.
- Action-Oriented Movement – Encouraged audiences to take the #BanTheBargain pledge, shifting perspectives and promoting fair trade practices.
Results
ROAS
67
%
Year Over Year
Revenue
24
%
Year Over Year
Sales
15
%
Year Over Year
Results
The strategic execution of both initiatives drove remarkable engagement and social impact. Colors Infinity | Pride sparked meaningful conversations around LGBTQ+ acceptance, with the Glossary of Love educating audiences through an engaging digital experience. Simultaneously, Colors Infinity | Ban the Bargain resonated deeply with viewers, generating widespread awareness about ethical consumer behavior. The campaign amassed 169.9K+ organic impressions, while engagement rates on Instagram (37.20%) and Twitter (2.17%) exceeded industry benchmarks by 148% and 117%, respectively. Media recognition from ET Brand Equity, Adgully, Exchange4Media, and DailyHunt further amplified the reach, solidifying Colors Infinity’s role in driving impactful social change through digital storytelling.
