How We Helped Havells Create 2,000+ WhatsApp Groups & Reach 6.1 Million Fans During the Cricket World Cup
About
Havells, a leading brand in electrical goods, is known for its innovation and consumer-first approach. With a strong digital presence, the brand consistently engages with its audience through creative and impactful campaigns.
Challenge
During the Cricket World Cup 2019, digital platforms were flooded with brand communications, making it difficult to stand out. Havells aimed to cut through the clutter, engage cricket fans meaningfully, and drive strong interactions on social media. The challenge was to create a unique, interactive experience that connected fans, their families, and the sport in an engaging way.
Our Approach
- Tapping into fan culture: Leveraged the insight that most cricket fans enjoy the game with their families at home.
- WhatsApp-led engagement: Invited users to add their favourite cricketer, Suresh Raina, to their family WhatsApp groups.
- Authentic interactions: Raina’s unique personality was infused into conversations, sparking organic discussions and engagement.
- Seamless integration: Drove traffic from social media to a dedicated website where users could register to participate.
Results
ROAS
67
%
Year Over Year
Revenue
24
%
Year Over Year
Sales
15
%
Year Over Year
Results
The campaign exceeded expectations, driving 8,000+ WhatsApp group requests and creating 2,000+ interactive groups with Suresh Raina. With a total reach of 6.1 million+, the campaign generated 68.2 million+ impressions and 202.5K+ engagements, making it a standout digital activation during the Cricket World Cup.
